SALE STOCKS & ACCESSORIES FURTHER 20% OFF, instore & online!
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      All collections

      30-40% off

      All 30-40% off
      Arielle lace christening gown dress set Arielle lace christening gown dress setOn Sale
      Arielle lace christening gown dress set
      $62.99 $89.99
      Kayla long sleeve lace white dress Kayla long sleeve lace white dressSold Out
      Kayla long sleeve lace white dress
      $55.99 $79.99
      Grace long sleeve dress set Grace long sleeve dress setOn Sale
      Grace long sleeve dress set
      $71.99 $89.99
      Selena bow shoes Selena bow shoesOn Sale
      Selena bow shoes
      $43.99 $54.99

      5-20% off

      All 5-20% off
      Knee high socks Knee high socksOn Sale
      Knee high socks
      $7.99 $12.00
      Esther hooded jacket Esther hooded jacketOn Sale
      Esther hooded jacket
      $59.49 $69.99
      Emily christening dress set Emily christening dress setOn Sale
      Emily christening dress set
      From $55.99 $69.99
      Everly hooded jacket Everly hooded jacketOn Sale
      Everly hooded jacket
      $55.99 $69.99

      Accessories

      All Accessories
      6 inches bow clip 6 inches bow clip
      6 inches bow clip
      $5.99
      6 inches customised bow clips 6 inches customised bow clips
      6 inches customised bow clips
      $12.00
      6 inches rainbow bow clips 6 inches rainbow bow clips
      6 inches rainbow bow clips
      $6.99
      8 inches big bow clips 8 inches big bow clips
      8 inches big bow clips
      $8.99

      beanies

      All beanies
      Pompom knitted cotton beanie peachy pink Pompom knitted cotton beanie peachy pinkOn Sale
      Pompom knitted cotton beanie peachy pink
      $19.99 $24.99
      Pompom beanie coconut white Pompom beanie coconut whiteOn Sale
      Pompom beanie coconut white
      $17.49 $24.99
      Double knotted pink summer/spring turban Double knotted pink summer/spring turban
      Double knotted pink summer/spring turban
      $17.99

      bibs

      All bibs
      Daddy's girl beanie and bibs set Daddy's girl beanie and bibs setOn Sale
      Daddy's girl beanie and bibs set
      $20.00 $25.00
      Customised poppy's cutie bibs and beanie set Customised poppy's cutie bibs and beanie setOn Sale
      Customised poppy's cutie bibs and beanie set
      $20.00 $25.00
      Ashra boho bib set(reversible) Ashra boho bib set(reversible)Sold Out
      Ashra boho bib set(reversible)
      $19.99
      Boho dusty pink reversible bibs set Boho dusty pink reversible bibs setSold Out
      Boho dusty pink reversible bibs set
      $15.99 $19.99

      bottoms

      All bottoms
      Stella pink floral skort Stella pink floral skortOn Sale
      Stella pink floral skort
      $13.99 $27.99
      Stella orchid skorts Stella orchid skortsOn Sale
      Stella orchid skorts
      $13.99 $27.99
      Baby pink tutu nappy cover Baby pink tutu nappy cover
      Baby pink tutu nappy cover
      $24.99
      New Peach tutu nappy cover New Peach tutu nappy cover
      New Peach tutu nappy cover
      $24.99

      Boys (unisex)

      All Boys (unisex)
      Awesome auntie army green top Awesome auntie army green topOn Sale
      Awesome auntie army green top
      $20.99 $29.99

      Christening dresses

      All Christening dresses
      Arielle lace christening gown dress set Arielle lace christening gown dress setOn Sale
      Arielle lace christening gown dress set
      $62.99 $89.99
      Kayla long sleeve lace white dress Kayla long sleeve lace white dressSold Out
      Kayla long sleeve lace white dress
      $55.99 $79.99
      Grace long sleeve dress set Grace long sleeve dress setOn Sale
      Grace long sleeve dress set
      $71.99 $89.99
      Sheila lace dress Sheila lace dressOn Sale
      Sheila lace dress
      $44.99 $89.99

      Cotton day dresses

      All Cotton day dresses
      Nora floral romper and dress Nora floral romper and dressOn Sale
      Nora floral romper and dress
      From $24.99 $49.99
      Abigail collared romper Abigail collared romperOn Sale
      Abigail collared romper
      $26.99 $44.99
      Ashra floral romper/dress Ashra floral romper/dress
      Ashra floral romper/dress
      $49.99
      Paisley floral romper/dress Paisley floral romper/dressSold Out
      Paisley floral romper/dress
      $44.99 $49.99

      Crowns

      All Crowns
      Rainbow first birthday crown headband Rainbow first birthday crown headbandSold Out
      Rainbow first birthday crown headband
      $19.99
      First birthday crown headband peach First birthday crown headband peach
      First birthday crown headband peach
      $19.99
      Dark dusty pink glitter crown headband Dark dusty pink glitter crown headbandSold Out
      Dark dusty pink glitter crown headband
      $19.99
      Lavender silver first birthday crown headband Lavender silver first birthday crown headband
      Lavender silver first birthday crown headband
      $19.99

      Customised

      All Customised
      Rona customised pettidress first birthday and second birthday outfit australia Rona customised pettidress first birthday and second birthday outfit australia
      Rona customised pettidress first birthday and second birthday outfit australia
      $59.99
      Ruby customised birthday number dress Ruby customised birthday number dress
      Ruby customised birthday number dress
      From $49.99
      Customised fathers day romper Customised fathers day romper
      Customised fathers day romper
      From $30.00
      Customised heart one first birthday romper( choice of sleeveless or long sleeve) Customised heart one first birthday romper( choice of sleeveless or long sleeve)
      Customised heart one first birthday romper( choice of sleeveless or long sleeve)
      $34.99

      Dress bundle set

      All Dress bundle set
      Grace long sleeve dress set Grace long sleeve dress setOn Sale
      Grace long sleeve dress set
      $71.99 $89.99
      Emily christening dress set Emily christening dress setOn Sale
      Emily christening dress set
      From $55.99 $69.99
      Dorah crochet lace dress set Dorah crochet lace dress setOn Sale
      Dorah crochet lace dress set
      $55.99 $79.99
      Lavender ruby bundle set On Sale
      Lavender ruby bundle set
      $89.99 $92.97

      Dresses

      All Dresses
      Ruby frilly lavender mix Ruby frilly lavender mix
      Ruby frilly lavender mix
      $49.99
      Rona dusty pink petti dress Rona dusty pink petti dressOn Sale
      Rona dusty pink petti dress
      From $44.99 $49.99
      Madison broderie tutu romper/dress Madison broderie tutu romper/dressOn Sale
      Madison broderie tutu romper/dress
      $38.99 $59.99
      Ruby frilly petti dress dusty pink (tie up strap) Ruby frilly petti dress dusty pink (tie up strap)
      Ruby frilly petti dress dusty pink (tie up strap)
      $49.99

      Hair clips

      All Hair clips
      6 inches bow clip 6 inches bow clip
      6 inches bow clip
      $5.99
      8 inches big bow clips 8 inches big bow clips
      8 inches big bow clips
      $8.99
      Butterfly sequin clips Butterfly sequin clips
      Butterfly sequin clips
      $6.99
      Blue floral bowclip On Sale
      Blue floral bowclip
      $3.99 $5.99

      hair tye/hair claw

      All hair tye/hair claw
      supersoft fabric bow headband supersoft fabric bow headbandOn Sale
      supersoft fabric bow headband
      $3.99 $6.00
      Nylah braided pony hair tie Nylah braided pony hair tie
      Nylah braided pony hair tie
      $17.99
      Avery bow scrunchie Avery bow scrunchieSold Out
      Avery bow scrunchie
      $5.99
      Adora scrunchie Adora scrunchie
      Adora scrunchie
      $6.99

      Headbands

      All Headbands
      supersoft fabric bow headband supersoft fabric bow headbandOn Sale
      supersoft fabric bow headband
      $3.99 $6.00
      Chiffon diamante headband Chiffon diamante headbandOn Sale
      Chiffon diamante headband
      From $6.99 $9.99
      Mandy two Chiffon flowers acrylic headband Mandy two Chiffon flowers acrylic headband
      Mandy two Chiffon flowers acrylic headband
      $9.99
      Dusty pink vintage headband/ sash Dusty pink vintage headband/ sashOn Sale
      Dusty pink vintage headband/ sash
      From $14.00 $20.00

      Jumpsuit

      All Jumpsuit
      Natasha floral Natasha floralSold Out
      Natasha floral
      From $24.99 $49.99
      Nora floral romper and dress Nora floral romper and dressOn Sale
      Nora floral romper and dress
      From $24.99 $49.99
      Phoebe floral bonnet set Phoebe floral bonnet setOn Sale
      Phoebe floral bonnet set
      $34.99 $49.99

      New arrivals

      All New arrivals
      6 inches bow clip 6 inches bow clip
      6 inches bow clip
      $5.99
      Mandy two Chiffon flowers acrylic headband Mandy two Chiffon flowers acrylic headband
      Mandy two Chiffon flowers acrylic headband
      $9.99
      Frilly lace socks new batch Frilly lace socks new batch
      Frilly lace socks new batch
      $6.99
      Baby pink tutu nappy cover Baby pink tutu nappy cover
      Baby pink tutu nappy cover
      $24.99

      Outfits

      All Outfits
      Natasha floral Natasha floralSold Out
      Natasha floral
      From $24.99 $49.99
      Nora floral romper and dress Nora floral romper and dressOn Sale
      Nora floral romper and dress
      From $24.99 $49.99
      Stella pink floral skort Stella pink floral skortOn Sale
      Stella pink floral skort
      $13.99 $27.99
      Stella orchid skorts Stella orchid skortsOn Sale
      Stella orchid skorts
      $13.99 $27.99

      over 50% off

      All over 50% off
      Sofia long cardigan Sofia long cardiganOn Sale
      Sofia long cardigan
      $15.99 $39.99
      Enna blue floral rashie swimsuit Enna blue floral rashie swimsuitOn Sale
      Enna blue floral rashie swimsuit
      $34.99 $49.99
      Evelyn white floral rashie swimsuit Evelyn white floral rashie swimsuitOn Sale
      Evelyn white floral rashie swimsuit
      $34.99 $49.99
      Madison broderie tutu romper/dress Madison broderie tutu romper/dressOn Sale
      Madison broderie tutu romper/dress
      $38.99 $59.99

      Party collection

      All Party collection
      Anna grace tutu dress Anna grace tutu dress
      Anna grace tutu dress
      $79.99
      Rosaline vintage floral tutu romper/dress Rosaline vintage floral tutu romper/dress
      Rosaline vintage floral tutu romper/dress
      $59.99
      Daphne dress Daphne dress
      Daphne dress
      $99.99
      Watermelon one in a melon first birthday banner pack Watermelon one in a melon first birthday banner packSold Out
      Watermelon one in a melon first birthday banner pack
      $39.99

      Party dresses

      All Party dresses
      Ruby frilly lavender mix Ruby frilly lavender mix
      Ruby frilly lavender mix
      $49.99
      Rona dusty pink petti dress Rona dusty pink petti dressOn Sale
      Rona dusty pink petti dress
      From $44.99 $49.99
      Madison broderie tutu romper/dress Madison broderie tutu romper/dressOn Sale
      Madison broderie tutu romper/dress
      $38.99 $59.99
      Ruby frilly petti dress dusty pink (tie up strap) Ruby frilly petti dress dusty pink (tie up strap)
      Ruby frilly petti dress dusty pink (tie up strap)
      $49.99

      petti dress

      All petti dress
      Ruby frilly lavender mix Ruby frilly lavender mix
      Ruby frilly lavender mix
      $49.99
      Rona dusty pink petti dress Rona dusty pink petti dressOn Sale
      Rona dusty pink petti dress
      From $44.99 $49.99
      Ruby frilly petti dress dusty pink (tie up strap) Ruby frilly petti dress dusty pink (tie up strap)
      Ruby frilly petti dress dusty pink (tie up strap)
      $49.99
      Rona pink rainbow pettidress Rona pink rainbow pettidressOn Sale
      Rona pink rainbow pettidress
      From $44.99 $49.99

      romper

      All romper
      Natasha floral Natasha floralSold Out
      Natasha floral
      From $24.99 $49.99
      Nora floral romper and dress Nora floral romper and dressOn Sale
      Nora floral romper and dress
      From $24.99 $49.99
      Estelle knitted romper Estelle knitted romperOn Sale
      Estelle knitted romper
      From $24.99 $49.99
      Abigail collared romper Abigail collared romperOn Sale
      Abigail collared romper
      $26.99 $44.99

      Sale

      All Sale
      Sofia long cardigan Sofia long cardiganOn Sale
      Sofia long cardigan
      $15.99 $39.99
      supersoft fabric bow headband supersoft fabric bow headbandOn Sale
      supersoft fabric bow headband
      $3.99 $6.00
      Enna blue floral rashie swimsuit Enna blue floral rashie swimsuitOn Sale
      Enna blue floral rashie swimsuit
      $34.99 $49.99
      Evelyn white floral rashie swimsuit Evelyn white floral rashie swimsuitOn Sale
      Evelyn white floral rashie swimsuit
      $34.99 $49.99

      Sash belts

      All Sash belts
      Dusty pink vintage headband/ sash Dusty pink vintage headband/ sashOn Sale
      Dusty pink vintage headband/ sash
      From $14.00 $20.00
      Diamante sash belt for dresses Diamante sash belt for dressesOn Sale
      Diamante sash belt for dresses
      From $10.00 $25.00
      Peach vintage headband sash/headband/set Peach vintage headband sash/headband/setOn Sale
      Peach vintage headband sash/headband/set
      From $10.00 $20.00

      sets accessories

      All sets accessories
      Dusty pink vintage headband/ sash Dusty pink vintage headband/ sashOn Sale
      Dusty pink vintage headband/ sash
      From $14.00 $20.00
      Boho dusty pink reversible bibs set Boho dusty pink reversible bibs setSold Out
      Boho dusty pink reversible bibs set
      $15.99 $19.99
      Leopard headwrap and sunglasses Leopard headwrap and sunglassesOn Sale
      Leopard headwrap and sunglasses
      From $9.99 $29.99
      Ashra boho bib set(reversible) Ashra boho bib set(reversible)Sold Out
      Ashra boho bib set(reversible)
      $19.99

      sets clothing

      All sets clothing
      Grace long sleeve dress set Grace long sleeve dress setOn Sale
      Grace long sleeve dress set
      $71.99 $89.99
      Phoebe floral bonnet set Phoebe floral bonnet setOn Sale
      Phoebe floral bonnet set
      $34.99 $49.99
      Yasmine floral set Yasmine floral setSold Out
      Yasmine floral set
      From $24.99 $49.99
      Mila nappy set Mila nappy setOn Sale
      Mila nappy set
      $29.99 $49.99

      shoes

      All shoes
      Louisa baby lace shoe Louisa baby lace shoe
      Louisa baby lace shoe
      $19.99
      Selena bow shoes Selena bow shoesOn Sale
      Selena bow shoes
      $43.99 $54.99
      Princess silver glitter shoe Princess silver glitter shoeOn Sale
      Princess silver glitter shoe
      From $29.99 $59.99
      Dona bow shoe Dona bow shoe
      Dona bow shoe
      $19.99

      Shoes & socks

      All Shoes & socks
      Cotton tights Cotton tights
      Cotton tights
      $14.99
      Luna long socks white (knee high socks) Luna long socks white (knee high socks)
      Luna long socks white (knee high socks)
      $12.99
      Knee high socks Knee high socksOn Sale
      Knee high socks
      $7.99 $12.00
      Luna long socks dusty pink (knee high socks) Luna long socks dusty pink (knee high socks)
      Luna long socks dusty pink (knee high socks)
      $12.99

      socks/tights

      All socks/tights
      Cotton tights Cotton tights
      Cotton tights
      $14.99
      Luna long socks white (knee high socks) Luna long socks white (knee high socks)
      Luna long socks white (knee high socks)
      $12.99
      Knee high socks Knee high socksOn Sale
      Knee high socks
      $7.99 $12.00
      Luna long socks dusty pink (knee high socks) Luna long socks dusty pink (knee high socks)
      Luna long socks dusty pink (knee high socks)
      $12.99

      Swimmers

      All Swimmers
      Enna blue floral rashie swimsuit Enna blue floral rashie swimsuitOn Sale
      Enna blue floral rashie swimsuit
      $34.99 $49.99
      Evelyn white floral rashie swimsuit Evelyn white floral rashie swimsuitOn Sale
      Evelyn white floral rashie swimsuit
      $34.99 $49.99

      Tops

      All Tops
      Plain flutter romper long sleeve Plain flutter romper long sleeve
      Plain flutter romper long sleeve
      $24.99
      Layered flutter romper Layered flutter romper
      Layered flutter romper
      $24.99
      Customised mothers day top Customised mothers day top
      Customised mothers day top
      From $34.00
      Big sister announcement customised top Big sister announcement customised top
      Big sister announcement customised top
      $34.99

      tutu bundle set

      All tutu bundle set
      Lavender ruby bundle set On Sale
      Lavender ruby bundle set
      $89.99 $92.97

      tutu skirt nappy

      All tutu skirt nappy
      Dusty pink tutu nappy cover Dusty pink tutu nappy cover
      Dusty pink tutu nappy cover
      $24.99
      Red wine tutu nappy cover Red wine tutu nappy cover
      Red wine tutu nappy cover
      $24.99
      Baby pink tutu nappy cover Baby pink tutu nappy cover
      Baby pink tutu nappy cover
      $24.99
      New Peach tutu nappy cover New Peach tutu nappy cover
      New Peach tutu nappy cover
      $24.99

      Tutus

      All Tutus
      Dusty pink tutu nappy cover Dusty pink tutu nappy cover
      Dusty pink tutu nappy cover
      $24.99
      Ruby frilly lavender mix Ruby frilly lavender mix
      Ruby frilly lavender mix
      $49.99
      Rona dusty pink petti dress Rona dusty pink petti dressOn Sale
      Rona dusty pink petti dress
      From $44.99 $49.99
      Ruby frilly petti dress dusty pink (tie up strap) Ruby frilly petti dress dusty pink (tie up strap)
      Ruby frilly petti dress dusty pink (tie up strap)
      $49.99

      Winter

      All Winter
      Sofia long cardigan Sofia long cardiganOn Sale
      Sofia long cardigan
      $15.99 $39.99
      Luna long socks white (knee high socks) Luna long socks white (knee high socks)
      Luna long socks white (knee high socks)
      $12.99
      Luna long socks dusty pink (knee high socks) Luna long socks dusty pink (knee high socks)
      Luna long socks dusty pink (knee high socks)
      $12.99
      Frilly lace socks new batch Frilly lace socks new batch
      Frilly lace socks new batch
      $6.99